At rmg:clarity we have a state-of-the-art market research call centre. The technology utilised in this facility is best-in-class from the semi-automated phone system to the encrypted call recorder which logs all inbound and outbound traffic. All recordings are stored for six months and then securely disposed of. All interviewers are regularly monitored and appraised by supervisory staff and meet the ISO20252 standards.
Our CATI software enables us to meet the demands of our clients and adapt to any new requirements. It allows for both speed and flexibility during the setup process, providing us with the ability to include complex rules and skips, as well as the ability to closely monitor sample status and apply multi dimensional quotas.
- Ensure qualified respondent
- Ability to probe / Gain further detail
- Fast turnaround time
- Good response rate
Client: PHS Group PLC
“This activity has become a staple part of our brand building and Research and Marketing has been instrumental in both its set up and ongoing efficient running. I have been very pleased with both the efficiency and quality of R&M’s work and have been happy to pass additional projects to them subsequently.“
Stuart Price, Head of Marketing, PHS Group PLC