Market Research in the Retail Planning Sector
During the past twenty years we have been working actively with a range of stakeholders in the planning sector. Typically we have been providing market research studies based on household surveys to inform a range of decisions relating to planning, retail impact, feasibility, town centre regeneration and assessment of new retail concepts.
As an organization we understand the need to acquire both timely and accurate information that shows how local households relate to their local retail environments. More importantly, we understand how the information we collect becomes translated into decision support to inform major decisions both in terms of cost and likely impact.
We also understand the issues. Whether it is top up v main basket spend, competing venues for comparison shopping, attitudes to distance and different behaviour by demographic groups and varying spatial dynamics in primary and secondary catchment areas.
Wider, “what if?” probing often appears in our questionnaires. Sometimes these questions are linked to new developments or a new retail outlet. We know how to address these issues, and the wider issues above from both a research and consumer perspective in order to make our questionnaires flow in ways which maximise response.
Our client roster includes the UK`s major planning consultants, most of whom have been working with us for over 10 years. Geographically we work across the UK. Organizationally, we are completely self sufficient with our own Computer Assisted Telephone Interviewing (CATI) operation, a countrywide fieldforce and a bank of experienced interviewers who have worked on dozens of household surveys. We also have a dedicated account and project management teams who work continually, closely and in partnership with our clients.