There are fresh concerns about the impact of changes to the welfare system, including the introduction of the so-called ‘bedroom tax’. ITV news Wales covers the results of our survey.
RMG Clarity Blog
Another great year for Research & Marketing Group who exhibited for the second year at The Chartered Institute of Housing’s TAI2013 Conference at City Hall in Cardiff.
Our team at stand 9 was extremely busy giving away chocolate eggs, talking ‘shop’ and completing short surveys which RMG were carrying out in partnership with CIH Cymru.
We surveyed over 100 people at #TAI2013Cymru and 80% of those we surveyed believed that social housing organisations would place more emphasis on understanding their tenant’s needs. (Further results to be released via CIH - www.cih.org/cymru).
This is of course something that RMG whole heatedly supports as we certainly believe that the importance of understanding customer behavior, attitudes, aspirations and views has long been a means to shaping a more focused delivery of services and creating customer satisfaction. These concepts are as crucial in the social housing sector as in wider commercial sectors, and the use of market research to gather tenant views is now commonplace. In the current environment, market research plays a key role in addressing a range of topics. These include issues such as views on how repairs are completed, how rents are collected and attitudes towards anti-social behaviour.
We work with our clients on both a consultative and project delivery basis. During the past 15 years we have been working actively with social housing organisations, in addition to executing STAR/STATUS surveys we have also undertaken numerous focus groups and bespoke in-depth surveys and analysis. As an organisation, we have a 40 year track record in delivering high quality market research in public, private and third sectors across the UK. We are completely self sufficient in the entire research process. As such, we do not need to outsource any process in the research cycle. From a client perspective, this can mean more effective project management and seamless delivery of projects.
If you are a housing organisation that would like to discuss your requirements in further details, please contact us today on 02920 435800 or email email@example.com.
Thanks again to CIH Cymru and everyone who came to TAI! We look forward to seeing you again next year.
In a constantly changing market beset by economic uncertainties, we are constantly seeing a shift in the demands, attitudes and preferences of our consumers. What they find acceptable today, may not be so in six months time. Keeping abreast of customer preferences and motivations is fundamental to marinating business growth and identifying diversification. To survive in this market, successful businesses are likely to be ones that are not only one step ahead of the game, but who recognise and don’t just pay lip service to the merits of customer insight.
Gathering Information is a start point, but how information is used is a crucial step in turning information into insight. It is about uncovering information on competitors, pinpointing market trends, revealing economic shifts, and clearly identifying and measuring buying habits among groups of people who share certain characteristic.
How it helps
Market research helps business in a variety of ways.
- When reviewing new business ventures, market research is the component that determines if there is a demand/need in the market place for a new product/service. This information is often used to make decisions when developing and testing new business models.
- Market research is a widely recognised tool used by established businesses. the analysis of a market research helps to uncover opportunities, and identify new types of products that would likely be met with enthusiasm and profitability. Investment in research upfront pays dividends in shaping a new products services - it moves towards ‘what customers want’, rather than ‘what we think they want’.
- Clarification on changing customer perceptions (yes… customers are fickle and unpredictable), market research assists businesses in refining their marketing efforts, so they will specifically identify with their target markets –they can then communicate with them using the right media and message.
- Carrying out research will often allow you to benchmark your businesses performance against others in their industry, identifying room for improvements or simply proving that what they are doing is right –or competitors are doing it wrong!
Size does not matter
In our experience we come across many small-business owners that see market research as the domain of large business interests with huge budgets, however, this is not necessarily the case. Businesses of any size can conduct market research, even if they do not have the budget to hire an external agency to conduct it for them.
Conducting market research can be as simple as asking customers to complete brief surveys via email, or asking social network followers to vote on a poll. It’s also a great tool for customer ‘engagement’.
Many organisations simply ‘fear’ negative feedback – and sometimes will avoid any type of engagement with their customers that comes under the banner of “customer satisfaction”.
Let`s just say LOUD and CLEAR: if something is wrong with the product or service you are providing as a business – wouldn’t you rather know, and fix it, rather than assume all is well because no one is complaining…maybe because no one is asking. Once you fix it – you can not only be perceived as listening to your customers, but the feedback can directly feed in to you ‘reactive’ marketing and PR strategy.
Last Wednesday RMG took part in Octobers ‘GO PINK’ to raise money for a great worthwhile charity, Breakthrough Breast Cancer!
We decided to put on a ‘Bake Sale’ and a raffle to raise as much money as we could!! Everything from doughnuts, fairy cakes, muffins to mable and sponge cakes. Some bought and some baked by RMG staff…but they all went down a treat!
Also we brightened up the office up by wearing something pink for the day. Most staff went for a tie or hat however our research analyst Alex Mylles really got into the spirit of things as you can see in the picture!!!!
The day was a great success and we managed to raise £96 for the charity!!!! Thanks to all RMG staf!
Blog by Gwen Lewis (Go Pink Host)
Go Pink Alex Mylles!